Rita Beri

WORK HISTORY

EDUCATION

SKILLS

ABOUT RITA BERI

A driven, qualified professional Growth and Product Marketeer with a solid track record of +15 years marketing experience across B2C and B2B. Proven success across a variety of sectors and categories, covering strategy, planning, product, brand, marketing media and sponsorship. Excellent technical marketing knowledge including processes for online advertising, sponsorship, CRM, ATL and BTL brand campaigns, TV, press, radio, video, mobile app, SEO, PPC, social, partnerships, digital and email. I deliver breakthrough product innovation, business defining Brand and Marketing strategies, to add value through results whilst understanding the true attribution value of channels and how they support each other. I’m creatively passionate individual that obsesses to deliver direct to consumer insight, using strategic brand planning to drive business results ensuring a strong focus on budget and optimisation. A great asset to a result driven business that continuously requires improving results.Key Skills:An excellent communicator that influences stakeholders up to CEO and at all levels, including multi agency platforms. Full technical marketing knowledge including processes for online advertising, sponsorship, CRM, ATL and BTL brand campaigns, CRM, TV, press, PR, radio, video, mobile app, SEO, PPC, display, social, partnerships, digital, email, affiliates and aggregators.Develop and optimise product to deliver the best user experience to empower the consumerExcellent agency management for creative, media and production and CRM at £1m budgets Extensive experience in developing target segmentations for campaigns to acquire new customers and tailor personalisation and relevancy to existing customersManaging and owning content strategy whilst optimizing the campaign with test and learnPerformance driven across multiple products by using creative and media strategy for efficiencies