Rishav Kumar
ABM / B2B / B2C / D2C , Lead & Demand Generation | Digital Marketing & Automation | Profit Growth, Revenue & Performance Marketing | Brand, Retention & Content Strategy
- Role
- Marketing Data Analyst at Qiworks
- Location
- Patna, BR, IN
- LinkedIn followers
- 500 followers
About Rishav Kumar
Dynamic and performance-driven Digital Marketer with 6+ years of experience driving…
Experience
Marketing Data Analyst
Jul 2024 — Present · Bengaluru, IN
Marketing Data Analyst | QiWorks Creations Pvt Ltd | Jul 2024 – Present Driving growth through data-backed campaigns, marketing automation & ABM. I lead multi-channel strategies (Google, Meta, LinkedIn) and manage ~1,500+ Google Business Profiles via a custom-built Looker Studio dashboard using Google API automation. Key Initiatives: Performance Marketing: Full-funnel Google & Meta Ads, hyperlocal & persona-based targeting, demand gen, and CPL optimization. ABM & MarTech: Running personalized B2B journeys for SaaS, healthcare & manufacturing clients via enriched CRM flows and segment-level ad creatives. SEO + CRO: Improved technical SEO and landing page UX to drive better conversion rates. Automation: Built reporting systems to track CPL, MQL, ROAS & geo-based performance using GA4 + Looker Studio + campaign APIs. Campaign Impact Leading preschool chain in India (Preschool Franchise) Problem: East India underperformance; CPL 67% higher than South. Solution: Created 5 region-specific clusters and executed 67 tailored creatives variations. Result: 67% drop in CPL SQL% increased from 15% → 37% Acquisition cost reduced from $2K → $500 Global industrial solutions providerProblem: CPL ₹8,080 & low-quality leads. Solution: Built TOFU + BOFU campaign strategy, revamped landing pages, added intent filters. Result: 200+ MQLs/month (12+ months sustained) MQL% improved from 30% → 80% Over 70% sales pipeline now from digital International healthcare client Result: 185 qualified leads generated in 90 days Lead volumes increased by 224% compared to previous quarter Cost per acquisition was reduced by close to 50%Skilled in Google Ads, Meta Ads, SEO, CRM-based segmentation, ABM flows, advanced analytics, Looker Studio, and cross-functional marketing execution.
Education
Kendriya Vidyalaya
Secondary Education, Mathematics and Computer Science
2005 — 2010
School of Management Sciences, Varanasi
Bachelor of Business Administration (Marketing and Finance), Marketing and Finance
2013 — 2016
Garuda Public School, Bareilly Cantt.
Pre-Elementary School, L.K.G, U.K.G
1998 — 2000
Kendriya Vidyalaya
Elementary School, Elementary Education
2003 — 2005
Army Public School Kolkata
Pre-Elementary School , Nursery
1997 — 1998
DR. DUKHAN RAM DAV PUBLIC SCHOOL
Senior Secondary Education, Business/Commerce, General
2011 — 2013
Kendriya Vidyalaya
Elementary School, Elementary Educatio
2000 — 2003
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