Rishu Kumaar

Experience

1. Founder & Creative Director - the Leather Chef

   The Leather Chef

   Aug 2018 — Present · Chennai, IN

   Handled product design and developed collections of accessories, bags, small leather goods, organizers, and packaging.Worked closely with production and manufacturing for new developments. Managed product photoshoots, editing, and all social media and marketing posts. Also responsible for the user interface and user experience design of the website and app. Assisted in building design work across multiple mediums on various projects, from small pieces to multi-channel campaigns.Built digital assets for marketing campaigns that aligned with the look and feel of those campaigns across other touchpoints. Assisted in the planning and creation of designs for marketing automation campaigns, including email, social media, and PPC. Designed templates for landing pages and emails and styling to support brand messages. Created onsite creatives, including A/B testing and better UX design to drive user engagement. Designed dynamic and static banners for Google Display Network and other 3rd party networks.Assisted in designing websites with wire-framing and UX capabilities. Designed printed collateral, signage, print ads, etc. Took a close look at the marketing plan, including meta and Google ads. Kept in touch with customers to make iterations as per their needs.Managed the printing of packages and the design of the packaging. Also handled corporate clients\' requirements, delivering designs and products according to their needs. Managed the operations team in terms of packaging, inventory, accounts, and shipping status.