Rishit Soni
Growth Product Manager @Honasa Consumer Ltd.
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WORK HISTORY
Growth Product Manager @Honasa Consumer Ltd.
Gurugram, IN
EDUCATION
Bharat Jyoti Higher Secondary School
High School
Lovely Professional University
Bachelor of Engineering - BE, Computer Science
ABOUT RISHIT SONI
I’m a Growth Product Manager at Honasa Consumer Ltd, building and scaling D2C products across Mamaearth, The Derma Co, Aqualogica, BBLUNT, and Dr Sheth’s.With 2+ years of experience in Product for FMCG beauty and personal care brands, I focus on driving website and app performance through data-driven product decisions, funnel optimization, and continuous experimentation. My experience in the D2C ecosystem has helped me build a strong foundation in market research, product execution, and cross-functional stakeholder management. Building high-impact product experiences that drive conversion, AOV, and revenue growth for ₹100Cr+ NSV brands.At Honasa Consumer Limited, owning key growth initiatives across discovery, Homepage, PDP, cart, and checkout to improve conversion, AOV, and user engagement.I work hands-on with tools like Shopify, Magento, Contentful, and Google Analytics, leveraging insights to enhance platform stability, UX, and conversion efficiency.I’m passionate about building scalable, high-impact product experiences at the intersection of technology, data, and consumer behavior, and I’m always exploring better ways to optimize user journeys and e-commerce performance.If you’re interested in product-led growth, D2C platforms, or e-commerce tech, let’s connect.
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