Rishi Singh

About Rishi Singh

I work at the intersection of strategy, creativity, and systems to help businesses scale with clarity, control, and profitability.Most businesses don’t suffer from a lack of marketing. They suffer from fragmented communication, broken processes, and disconnected execution. I solve that.Over the last 10+ years, I’ve worked closely with brands in the Architecture, Engineering, Construction, Real Estate, and allied building-systems ecosystem, helping them restructure how strategy, marketing, and operations work together as one growth engine.My work focuses on unifying ATL, BTL, TTL, and digital efforts, building repeatable systems, SOPs, and decision frameworks that don’t rely on guesswork or constant firefighting.I’ve collaborated with organisations across categories and scales, including CERA, Volvo, and Skoda, and I’m known for bringing structure to chaos, clarity to communication, and discipline to growth.I’m not interested in trends, vanity metrics, or surface-level branding. I work with founders and leadership teams who want marketing to function as a business lever, not a cost centre.If your business feels active but directionless, the problem isn’t effort—it’s structure.

Experience

1. Director

   Awesome Panama

   Oct 2025 — Present · AE

   Awesome Panama is a strategic partnership between India’s Awesome Sauce Creative Pvt. Ltd. and the UAE’s Panama Advertising & Designing LLC, created to deliver cross-border creative, strategic, and performance solutions for brands across India and the Middle East. With expertise spanning brand strategy, digital marketing, influencer engagement, content production, and media performance, Awesome Panama blends cultural insight with modern creative thinking to build brands that move people and markets.

Education

• National Institute of Fashion Technology India

  Bachelor of Design, Accessory Design

  2011 — 2015

• Symbiosis Institute of Management Studies

  Master of Business Administration - MBA, Virtual Marketing and Consumer Behaviour

  2019 — 2022

Skills

• Design Thinking
• Graphic Design
• Sketching
• Illustrator
• Corel Draw
• Photoshop
• Teamwork
• Packaging
• Concept Development
• Concept Design
• Indesign
• Brand Development
• Motion Graphics
• User Experience Design
• Cross-Functional Team Leadership
• Documentation and Presentation
• Consumer Research
• Microsoft Office
• Styling
• Logo Design
• Story Telling
• Product Development
• Vendor Relationship Management
• Market Research
• Project Management
• Visual Storytelling
• Trend Analysis
• Concept Art
• Adobe Photoshop
• Coreldraw