Rishiraj Singh
Marketing Strategist | Data Science Enthusiast
- Role
- Advertising Analyst at 埃森哲
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
Experience
Advertising Analyst
Jul 2025 — Present · Hyderabad, IN
Setting up various Ad formats, managing bid strategies,and applying audience targeting. A/B testing to compare different versions of ads and landing pages to improve performance. • Interpret key metrics such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend and use this data for performance monitoring and optimization, making continuous adjustments to campaigns based on the results.• Reporting on campaign performance and explain their strategies to clients or internal teams. Familiarity with Google Analytics since it is crucial for tracking user behavior after they click on an ad.
Education
Bharat institute of engineering and technology
Bachelor of Technology - BTech
2016 — 2020
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