Rishi Raj
Key Account Manager, National Accounts @ HDFC Life | Sales Strategy & Enablement | Ex-WIPRO Technologies | Summer Intern @ Force Motors | MBA IB (MARKETING) SIIB’ 24 | SRMIST’ 21
- Role
- Key Account Manager, National Accounts at HDFC Life
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rishi Raj
Holds an experience of IT & ITES, BFSI Sector as a Full time professional with exposure…
Experience
Key Account Manager, National Accounts
Jul 2024 — Present · New Delhi, IN
Department: Bancassurance (HDFC Bank)| Vertical: Virtual Channel• Key Accounts Managed: NR VRM, Virtual Business KRAs:• Tracked, driven & ensured Market Share of >=65% for allocated accounts along with their topline | Sales & Business Planning• Enhanced Visibility on Account performance and growth through Interactive Dashboards & Creatives | Sales Gamification•Business Intelligence (Data Analysis & Interpretation)• Bucketed & Driven HNI Closures(>=5 lacs)| Reduced TAT for Case Conversion to T+1 days | Minimized Leakages and Cancellations• MBR & Townhall Management | Sales Presentations | Client & Stakeholder Management(Business Heads, Senior Leadership & Sales)• Driven Front line Sales Activation to >=50%, Product mix(50% Par product), ATS(>=5 lacs for NR VRM and >=3 lacs for others)• Increased Contest(MDRT & RACE) qualifiers from Sales team | Monthly and Yearly Seasonality & Target Setting• Sales Enablement(Power pitches, Emailers, EDMs)| Explored Upsell Business Opportunities(Client profiling & Propensity mapping)• Manpower Management | Attrition Root cause Analysis | Vendor Management | Drove MoM(10-15%) and YoY growth(>=90%) of accounts | Campaign Management• Driven Product Launch & Comprehensive Product Communication Plans | Contest Management (Ideation, Launch, Track & Optimization)| Merchandising (Ideation & Placement of Standees, Danglers, Thematic or seasonal displays on HDFC Bank floors)| Cross-functional Collaboration• Power Pitches Curation | Event Management Agency & Vendor ManagementProject: NRI Offshore (Gift City)| Product: US Global Dollar Investment Plan• Project KRAs: Process Note Creation | Worked on Developing Lead Transfer Model & Incentive Structure Model | IncorporatingNew product in the existing CRM system of the bank & HLIC in coordination with IT team | Worked on Setting up MarketingGuidelines for new product line in discussion with HLIC, HLIC International and HDFC Bank.
Education
City Montessori School
XIIth
2016 — 2017
SRM IST Chennai
B.Tech, Mechanical Engineering
2017 — 2021
Symbiosis Institute of International Business
MBA IB, Marketing/Marketing Management, General
2022 — 2024
City Montessori School
Xth
2014 — 2015
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