Rishi Patidar
Senior Insights and Analytics Manager @DHL Supply Chain
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WORK HISTORY
Senior Insights and Analytics Manager @DHL Supply Chain
Partner with global and regional marketing & sales teams to turn data into strategic insights that drive growth and performance.• Bridge the gap between analytics and execution, enabling smarter decision-making and more effective strategies.• Deliver insights that shape initiatives by contextualising performance metrics and informing strategy.• Measure and optimise campaign effectiveness by tracking KPIs and providing clear performance updates.• Support execution with audience creation, KPI setting, and strategic recommendations to maximise impact.• Translate business objectives into annual marketing plans aligned with global priorities and measurable outcomes.• Guide regional strategies with global expertise, including go-to-market campaigns and roadmap execution.• Drive continuous improvement by analysing data, identifying opportunities for optimisation, and strengthening data fluency across teams through best practices and training.
EDUCATION
Kingston University
Bachelor’s Degree, BA (Hons) Marketing Management
De Montfort University
Bachelor’s Degree, BA (Hons) Marketing Management
De Montfort University
Master’s Degree, MSc Strategic & Digital Marketing
SKILLS
ABOUT RISHI PATIDAR
Marketing Analytics & Insights leader with 10+ years of experience helping global B2C and B2B brands turn data into growth strategies. Skilled at bridging the gap between analytics and execution, I deliver insights that optimise performance, guide investment, and drive smarter, data-informed decisions.I specialise in multi-channel campaign analysis, KPI measurement, and customer behaviour insights, partnering with global and regional teams to shape go-to-market strategies and accelerate business growth. From financial services and retail to technology and higher education, I bring cross-sector expertise and a proven track record of aligning marketing strategy with commercial outcomes.Proficient in Salesforce, SQL, Tableau, Power BI, and Google Analytics, I combine technical capability with strategic influence translating complex data into clear, compelling stories that drive executive decision-making. Passionate about building a culture of insights-driven marketing, strengthening data fluency across teams, and championing continuous improvement.
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