Rishina Kulshrestha

About Rishina Kulshrestha

I’m a Senior Account Planner with close to 4 years of experience across brand strategy…

Experience

1. Senior Account Planner

   Whitedot Adverts

   Nov 2024 — Present · Pune, IN

   As a Senior Account Planner at WDA, I drive strategic thinking and creative alignment across high-impact advertising campaigns. My role bridges client objectives with cross-functional excellence, ensuring innovative, data-backed solutions that deliver real results.Key Responsibilities & Achievements:Strategic Market Insight: Utilize in-depth industry research and emerging trends to craft forward-thinking, competitive campaign strategies tailored to client goals.Creative Brief Leadership: Develop clear, actionable creative briefs that serve as the foundation for innovative storytelling and seamless cross-team execution.Client Partnership & Relationship Management: Act as a trusted strategic advisor, nurturing strong client relationships through transparent communication and proactive issue resolution.Integrated Collaboration: Work closely with creative, media, and production teams to translate strategies into compelling campaigns that exceed client expectations.Campaign Planning & Execution: Lead data-driven campaign planning in partnership with account directors, ensuring alignment with KPIs and brand objectives.Project Management: Oversee the full lifecycle of campaigns, managing timelines, quality control, and budget adherence across multiple deliverables.Crisis Mitigation: Anticipate and resolve potential executional challenges swiftly to maintain momentum and client trust.Analytics & Optimization: Deliver performance reports with actionable insights to refine strategy, improve outcomes, and demonstrate ROI.Budget Stewardship: Ensure campaign budgets are managed efficiently, maintaining transparency and financial discipline.Client-Facing Communication: Prepare and present strategic updates, performance reviews, and forward-thinking recommendations to key stakeholders.

Education

• Amity University

  Masters

  2018 — 2020

• Amity University

  Bachelor's degree

  2015 — 2018