Rishimithran Sd
Branding | Strategy | Storytelling
- Role
- Brand Manager at UNLOX®
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
Experience
Brand Manager
Jul 2025 — Present · Bengaluru, IN
Leading the end-to-end branding strategy for Unlox, a tech-driven EdTech startup revolutionizing the way students learn, grow, and upskill. I’ve been responsible for building the brand from the ground up by defining Unlox’s identity, positioning, and voice across all digital and offline touchpoints.Key Contributions- Spearheaded the complete brand narrative and positioning strategy, establishing Unlox as a futuristic, product-first EdTech ecosystem- Developed core USPs including Blu (AI mentor), Edu-let (learning tablet), and Smart Labs (virtual project workspace) into full-scale brand assets- Directed creative strategy across PR, website, social media, influencer outreach, and ad campaigns- Led the launch planning for Unlox, including internal decks, public-facing content, and multi-platform storytelling- Built and managed communication across student programs, ambassador initiatives, and marketing content focused on engagement and conversion.
Education
Alagappa University
Bachelor of Commerce - BCom
2021 — 2023
PSG College of Arts and Science
Bachelor of Business Administration - BBA
2016 — 2019
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