Rishi Kumar
Business Consulting Associate @ ZS | Ex-Chegg | IIT Patna | J.N.V. Banda
- Role
- Decision Analyst Associate at ZS
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Rishi Kumar
As a data-driven professional specializing in statistics, budget optimization, and business analysis, I leverage insights to drive strategic decision-making and achieve impactful results. With expertise in promotion response and marketing mix projects, I collaborate with diverse teams to analyze and optimize campaigns through statistical modeling and business rules. Skills: Statistics | Budgeting & Forecasting | Data Analysis | Business Analysis | Analytical Skills | Communication I excel in analyzing promotion campaigns, delivering data-driven insights, and optimizing budget allocation. Through analytical reasoning, critical thinking, and qualitative analysis, I provide efficient targeting strategies and maximize budget utilization. Proficient in tools like Microsoft Excel, SQL, Python, R, and Dataiku DSS. I also specialize in data visualization and analytics. As the Vice-Captain of IITP Motorsports, I led a cross-functional team of 25 members, achieving collaborative success. Representing IIT Patna in the SUPRA student F1 racing event, I played a key role in designing and manufacturing the suspension of our student formula car, ranking 26th in 2019. Additionally, I secured a sponsorship worth Rs. 4.5 Lakh, showcasing my financial planning and project management skills. Skills: Leadership | Project Planning | Teamwork | Problem Solving In my freelance role as a Subject Matter Expert in Mechanical Engineering at Chegg India, I have guided over 100+ students, helping them navigate complex concepts. Proficient in mechanics, Simulink, and MATLAB, I facilitate clarity and effective problem-solving. Skills: Mechanical Engineering | Simulink | MATLAB With a proven track record in delivering analytical insights, optimizing budgets, and fostering collaboration, I am dedicated to making data-driven decisions. I am eager to contribute to strategic decision-making in dynamic business environments and drive efficient outcomes. Let\'s connect to explore collaborations, discuss data analytics projects, or exchange insights related to statistics, budget optimization, or business analysis.
Experience
Decision Analyst Associate
Jun 2022 — Present · New Delhi, IN
Worked on Promotion Response and Marketing Mix Projects: • Collaborated with cross-functional teams on various client projects, leveraging data analytics to analyze patient-level data for different promotion campaigns. Utilized statistical modeling and business understanding to evaluate the impact and performance of each channel, driving business growth. • Provided data-driven insights and recommendations for efficient targeting, aiming to maximize customer acquisition and retention while optimizing resources. • Optimized the budget for upcoming cycles using a profitability model based on mROI (marginal return on investment) to enhance profitability and support sustainable business growth. I specialize in driving data-driven decision-making, optimizing promotion campaigns, and maximizing business growth. Let\'s connect to explore opportunities and discuss data analytics projects in the field of promotion response and marketing mix.
Education
Indian Institute of Technology, Patna
Bachelor of Technology - BTech
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