Rishikesh Patil
Content Partnerships & Growth Strategy, Tata Play | IIM Lucknow | NIT Surathkal
- Role
- Manager Strategic Partnerships at Tata Play Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Manager Strategic Partnerships
Jun 2023 — Present · Mumbai, IN
Managed deal modeling and commercial negotiations with India’s top broadcasters, handling content contracts worth ₹20B+. Spearheaded digital content expansion by onboarding leading OTT platforms like Jio Hotstar, enhancing content accessibility and monetization. Developed content performance dashboards and frameworks to track viewership, optimize AOP spends, and guide acquisition strategy. Advised CXOs on portfolio strategy, channel retention, and pricing decisions across regional and national content segments. Conducted competitive landscape analysis and partner benchmarking to shape differentiated offerings across entertainment, news, and regional content. Built strategic relationships with key stakeholders across legal, finance, product, and tech to ensure smooth execution of content partnerships.
Education
Université Jean Moulin (Lyon III)
Master of Business Administration - MBA, Marketing/Marketing Management, General
National Institute of Technology Karnataka
Bachelor of Technology (B.Tech.), Mechanical Engineering
2015 — 2019
Indian Institute of Management, Lucknow
Master of Business Administration (MBA) in Marketing and Operations
2021 — 2023
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