Rishikesh Patil
Growth @CoinDCX | ET 30U30 | GrowthX
- Role
- Manager - Growth at CoinDCX
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rishikesh Patil
Over 4 years of first-hand experience in Product marketing, Growth marketing, CRM, Brand,…
Experience
Manager - Growth
Dec 2023 — Present · Bengaluru, IN
Growth Strategy & Market Expansion - Drove market share growth in India’s crypto segment, increasing share from 40% to a peak of 81%, averaging 75% in the last two quarters.Collaborated cross-functionally with Product, Engineering, Analytics, and Content to implement listing strategies, leading to 2% market share via exclusive token launches.Built GTM strategies and drove adoption for high-potential listings, New product/feature launches & campaigns using data-driven token tracking and cross-team product assessment frameworks.Gamification & Lifecycle Engagement -Led growth initiatives through game mechanics and CRM, launching gamified campaigns like “Spot Trading Dangal”,“Rewards Hub”, “Web3 Powerplay Week”,etc. to increase AVPU and engagement.Developed and institutionalized a “Volume Gamification Playbook” to guide scalable engagement loops.Increased user resurrection rates with personalized lifecycle campaigns and automation, forming a scalable Resurrection Playbook.Drove uplift in Weekly Transacting Users (WTUs) through lifecycle nudges, behavior-based incentives, and push marketing.Partnered with Product Managers and Designers to conceptualize and implement gamified experiences and retention drivers.CRM Marketing & Personalization - Designed personalized CRM journeys across email, in-app, and push notifications to drive non-API trading volume growth.Delivered $384M in Spot trading volume from non-API users, including $40M from new and $282M from retained users.Drove Web3 revenue from $150K to $330K via Lifecycle marketing, CRM, and gamified loyalty programs.Enabled experimentation culture through hypothesis-driven A/B tests and continuous feedback loops.
Education
Annasaheb Vartak College of Arts Kedarnath Malhotra College of Commerce and E S Andrades College of Science Vasai Road Dist Thane 401 202
Higher secondary certificate
2014 — 2016
GrowthX
Growth Marketing & Strategy
2022 — 2022
Dwarkadas J. Sanghvi College of Engineering
Bachelor's in Engineering
2016 — 2020
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