Rishikesh Desai
Experienced Email Developer | SFMC Email Specialist | Web Developer | AEM Authoring Expert
- Role
- Business Analyst at Genpact
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Rishikesh Desai
Innovative web developer with a focus on email development, AEM authoring, SFMC email marketing, and CMS platforms. Proficient in web development and marketing operations, ensuring a comprehensive approach to digital excellence.
Experience
Business Analyst
Apr 2025 — Present · Mumbai, IN
Develop and optimize responsive email templates using HTML and CSS, ensuring seamless compatibility across all major email clients while enhancing user engagement.• Lead and mentor the email development team, ensuring adherence to best practices, maintaining coding standards, and driving continuous improvement.• Oversee the execution of email campaigns in Salesforce Marketing Cloud, utilizing Email Studio and Content Builder to create modular, reusable templates for efficient campaign deployment.• Designed personalized customer journeys in Journey Builder, incorporating triggers, decision splits, and time-based actions to improve customer engagement and retention.• Manage and optimize DET file processes, ensuring seamless integration of dynamic content and maintaining data accuracy.• Streamline automation processes in Automation Studio, leading initiatives to reduce manual effort, improve efficiency, and ensure timely campaign execution.• Drive A/B testing strategies for subject lines, content layouts, and call-to-action elements, guiding the team in leveraging performance insights to optimize email engagement and conversions.
Education
Vasantdada Patil Pratishthan’s College of Engineering and Visual Arts (VPPCOEVA)
Bachelor of Engineering - BE
2017 — 2020
Vidyalankar Group of Educational Institutes
Diploma in Computer Engineering
2014 — 2017
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