Rishika Babar
Product Specialist & Digital Marketer | B2B Content Strategist | Market Research analyst |
- Role
- Google Ads Account Specialist at TDCX
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rishika Babar
Product & Digital Marketing professional with experience in SEO, content marketing, Google Ads campaign support, email automation, and analytics reporting for SaaS and compliance-focused products. I work at the intersection of product and marketing—helping teams communicate value, improve visibility, and support inbound lead generation through targeted digital strategies.My work spans website optimization, keyword research, campaign tracking, content planning, social media execution, and automation support. I collaborate closely with product, sales, and design teams to align messaging, build positioning, and support go-to-market activities across digital channels.I regularly use tools such as GA4, Search Console, Ahrefs, Google Ads, Google Tag Manager, CRM platforms, Instantly, and Excel dashboards to measure performance, identify growth opportunities, and optimize marketing workflows.I’m currently deepening my expertise in product marketing, landing page optimization, buyer journey mapping, and content frameworks to strengthen how marketing supports product adoption and lead quality.My goal is to continue growing as a Product and Digital Marketer while contributing to scalable marketing programs, improved user experience, and measurable business outcomes. Skills & Focus Areas:SEO | Google Ads | Social Media | Email Marketing | GTM Tracking | Content Strategy | Lead Generation | Analytics Reporting | Campaign Execution | Competitive Benchmarking | SaaS Marketing
Experience
Google Ads Account Specialist
Feb 2026 — Present · Hyderabad, IN
Education
Stanley Degree and PG College
Bachelors of commerce , Computer applications
Sri MedhaV junior college
MEC
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.