Rishie Narula
Product Manager | Pinterest | Ex-Google | AdTech & SaaS | GTM Strategy | Internal Tools | MVP Development | GenAI
- Role
- Senior Product Marketing Manager at Pinterest
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rishie Narula
12+ years in AdTech and B2B SaaS; PMM & PM experience at Pinterest and Google; drove $46B+ ad spend and $500K in new revenue; launched GenAI tools, FDA-compliant ad formats, and cross-functional GTM initiatives; MS in Product Design from Northwestern. Core Expertise: Strategic Product Leadership - End-to-end product lifecycle management, from ideation and PRD writing to roadmap development and GTM execution. GTM & Revenue Growth - Driving commercialization and market strategy, securing $550M+ in targeted revenue and launching products that generate immediate top-line growth. 🤖 Generative AI Innovation - Leading the development and launch of GenAI-powered ad tools, co-founding AI Tiger Teams, and building solutions that boost user engagement and efficiency. AdTech & Measurement - Deep expertise in digital advertising, performance ads, and Marketing Mix Modeling influencing strategy across $46B+ in ad spend at Google and Pinterest. Data-Driven Execution - Leveraging product analytics, SQL, and user insights to build performance dashboards, optimize products, and deliver analytics-backed investment strategies. Cross-Functional Enablement - Uniting engineering, sales, and marketing to ship products, evangelizing value to C-suite stakeholders, and scaling knowledge across global organizations. Skills & Keywords for Recruiters Product Strategy | Generative AI | AdTech & B2B SaaS | Go-to-Market (GTM) Strategy | Product Lifecycle Management | Commercialization & Revenue Growth | Product Roadmapping | MVP Development | Agile & Scrum | User Research & Customer Feedback | A/B Testing & Experimentation | Product Analytics & SQL | Marketing Mix Modeling Stakeholder Alignment | Cross-Functional Leadership
Experience
Senior Product Marketing Manager
Jul 2024 — Present · Chicago, IL, US
Architected the \"Must Win Lower Funnel\" GTM strategy, targeting $550M in incremental revenue (45% YoY growth); this framework is now the blueprint for the entire 2025 Pinterest performance ads suite.Spearheaded the GTM strategy and launch for Pinterest\'s first FDA-compliant ad format, securing $500K in new revenue within 90 days and opening a new vertical for regulated industries.Drove a 20% CTR uplift for key advertisers by leading the GTM strategy and MVP launch for new GenAI-powered ad creation tools.Co-founded and steered Pinterest\'s PMM GenAI Tiger Team, defining MVP requirements and shipping a suite of AI tools that cut campaign workflow time by 30% for global marketing teams.Established a scalable feedback program with key ad agencies, creating a direct channel to the product team that accelerated iterative development and directly influenced the performance ads roadmap.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Business Administration
Modern School
Commerce
Southern New Hampshire University
Bachelor's degree
Northwestern University
Master's degree
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.