Rishi Udeshi
Director, Media Optimization @WPP Media
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WORK HISTORY
Director, Media Optimization @WPP Media
NY, US
Collaborated with agency teams to develop and pitch WPP proprietary programmatic solutions, increasing adoption by 50% across enterprise clients and driving sustained biddable media revenue growth-Partnered with client, sales, and analytics teams to design and execute cross-channel biddable strategies across programmatic and paid social, delivering 20%+ performance improvements through audience-led optimization-Served as a subject matter expert on major DSPs including The Trade Desk and Display & Video 360, while supporting paid social activation frameworks across cross-channel campaigns-Led development of an AI-powered internal chatbot to support programmatic and biddable media teams, enabling faster troubleshooting and knowledge sharing across activation teams-Built an AI-driven post-launch QA framework that reduced campaign errors by 95% and improved campaign activation efficiency at scale-Partnered with analytics teams to develop automated performance dashboards, significantly reducing reliance on ad hoc reporting and accelerating decision-making-Led cross-team operational initiatives including QA standardization and workflow improvements, strengthening consistency and execution quality across programmatic and biddable media teams-Established a structured test-and-learn framework across DSPs and social platforms to accelerate experimentation and drive continuous performance improvements-Supported new client onboarding including Tootsie Roll and United States Navy, building programmatic foundations and activation strategies for new accounts-Mentored and developed junior talent, helping drive a team member promotion within the first year through structured training and leadership support.
EDUCATION
University of Mumbai
Bachelor's degree, Mass Media
Emerson College
Master of Arts (M.A.), Integrated Marketing Communication
ABOUT RISHI UDESHI
Digital media solutions leader with deep expertise in audience-driven strategies and a strong track record of growing paid social and programmatic revenue through consultative selling. Experienced in partnering with agencies, clients, publishers, and ad tech partners to deliver scalable activation and measurable outcomes. Proven ability to influence decision-makers, expand budgets, and align media investments with business goals while leading high-retention, high performing teams.
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