Rishi Tiwari

Digital Operations Manager @Opaqoo

Lucknow, IN

Led end-to-end development of Opaqoo\'s e-commerce website, overseeing UI/UX design, Wix setup, theme customization, and responsive optimization across devices. Built and managed a scalable CMS structure for product collections, categories, and landing pages to support brand storytelling and seamless customer journeys. Integrated payment gateways, inventory systems, and third-party logistics (3PL) to streamline order processing, delivery tracking, and stock management in real-time. Optimized website speed and SEO, implementing technical fixes (lazy loading, image compression, structured data) that improved page load times and boosted search visibility. Set up analytics dashboards using Google Analytics, Meta Pixel, and Hotjar, enabling data-driven decisions by tracking visitor behavior, funnel drop-offs, and conversion rates. Managed digital asset organization, including product images, banners, brand colors, and downloadable content ensuring consistency across all digital touchpoints. Coordinated cross-functional teams (design, marketing, logistics) to align digital strategy with business objectives, product launches, and promotional campaigns. Implemented automation workflows using Wix, reducing manual effort in email confirmations, abandoned cart recovery, and customer service routing. Oversaw regular maintenance, bug-fixes, and security updates, ensuring optimal performance and uninterrupted online shopping experiences for customers. Collaborated on digital marketing efforts, including homepage banners, landing pages for ads, seasonal campaigns, and blog integration—contributing to increased site engagement and retention.

City Montessori School

83%

BABU BANARASI DAS ENGINEERING COLLEGE

B.Tech