Rishav Kumar

About Rishav Kumar

With over 10 years of hands-on experience in digital marketing, customer success management, and strategic leadership roles across diverse industries, I am passionate about driving transformative growth and delivering unparalleled customer experiences. My journey began with roles where I honed my skills in digital marketing, meticulously crafting strategies to enhance client presence and optimize campaign performance. This foundation laid the groundwork for my transition into executive management. I led strategic product marketing efforts, fostered lucrative partnerships, and implemented robust tracking mechanisms to ensure seamless customer journeys. At One97, my role isn\'t confined to a single vertical. I\'ve evolved into a generalist, wearing multiple hats—from spearheading the design of products and features, onboarding and negotiations with vendors, deriving business cases for marketing, and managing business operations—to leading robust marketing campaigns encompassing everything from technical SEO, pay-per-click marketing, and affiliate marketing to social media marketing. My proficiency also extends to design, with a particular inclination towards Canva, and I\'ve had the privilege of running marketing and technical sprints. As a senior SEM analyst and Google Ads performance analyst, I thrived in optimizing campaigns, driving significant improvements in return on ad spend (ROAS), and collaborating closely with top-tier clients to achieve their business goals. Leveraging cutting-edge technology and innovative solutions, I consistently exceeded expectations, delivering measurable results and propelling revenue growth. My journey culminated in customer success management roles, where I became adept at balancing risk and return, standardizing procedures, and amplifying process efficiency. By introducing rigorous practices and leveraging technology to streamline workflows, I mitigated churn, enhanced client satisfaction scores, and drove sustainable business growth. As an empathetic leader committed to continuous learning and innovation, I am driven by a relentless pursuit of excellence and a dedication to exceeding customer expectations. I thrive in dynamic environments where collaboration, creativity, and strategic thinking are valued. I am excited about the opportunity to leverage my skills and experiences to drive meaningful impact and contribute to the success of forward-thinking organizations. Let\'s connect to explore opportunities for collaboration and growth.

Experience

1. Executive Marketing Manager

   Paytm

   Mar 2022 — Present · Noida, IN

   Led Product Marketing Initiatives with a Focus on Efficiency and Growth**- Spearheaded strategic product marketing efforts, driving a notable 24% reduction in Customer Acquisition Cost (CAC)- Coordinated seamless onboarding of Ad Networks for One97\'s D2C Product Promotions, fostering lucrative partnerships for enhanced market visibility- Diligently measured and reported on the performance of all digital marketing campaigns to AGM and AVP, providing actionable insights for continuous optimization- Implemented robust tracking mechanisms to instrument conversion points and optimize user funnels, ensuring a seamless customer journey- Managed daily business operations, including overseeing promotions via ad networks and executing bid optimization strategies to maximize ROI- Fostered cross-functional collaboration with internal teams such as development and design, facilitating the successful launch of new products and features while prioritizing user experience optimization.

Education

• Imarticus Learning Pvt Ltd

  AI-First Product Management ProDegree, AI Product Management

• St. Joseph Public School, Samastipur

  High School, Maths and Science

  2005 — 2008

• NextLeap

  Fellowship, Product Management

• Amity University

  Bachelor of Technology (B.Tech.), Nanotechnology

• Devasthaly Vidyapeeth - Ballia

  10+2, Mathematics Physics Chemistry

  2008 — 2010