Risha Imran

People & Culture - INSEA | HR Operations

Role: Senior Executive- People & Culture - Insea at Channel Factory
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Human ResourcesView LinkedIn profile

Experience

Senior Executive- People & Culture - Insea
Channel Factory
Feb 2025 — Present · Mumbai, IN

Education

Loyola Institute Of Business Administration
Executive MBA, Human Resource Management
Indira Gandhi National Open University
Master of Arts - MA, Economics
2018 — 2020
Ethiraj College for Women, Chennai
Bachelor of Arts - BA, Economics
2015 — 2018

Contact information

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Work email
•••••@channelfactory.com
Personal email
•••••@•••••.com
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Current company

Channel Factory

Advertising Services · 827 employees · Founded 2010 · City Of Industry, California, United States

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

channelfactory.com

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Experience

Senior Executive- People & Culture - Insea

Education

Loyola Institute Of Business Administration

Indira Gandhi National Open University

Ethiraj College for Women, Chennai

Find verified contacts for anyone on LinkedIn