Rishad Merchant

About Rishad Merchant

Experienced professional in marketing, advertising and sales, who is extremely passionate about his work and is highly result oriented. An effective communicator who possess strong interpersonal skills and can adapt to easily to change and blend in a new environment.A Global MBA graduate from SP Jain School of Global Management, Singapore, Sydney and Dubai with a specialisation in Contemporary Marketing Management. Possesses a Bachelors of Management Studies (BMS) degree from Mumbai University.Previous work experience has been with corporates like Google and KPMG. Worked in the advertising and marketing functions here. Got a chance to interact with some very talented individuals, who helped not just in professional growth but also in personal life.Currently the marketing manager of a startup in Dubai. Leading the marketing function as well as the sales team. Developed an entrepreneurial mindset here along with a creative outlook, leadership skills, time management skills and problem solving skills.Interested in marketing, brand management, communications, business development and sales. Well equipped with skills to take up any challenge and solve the problem associated with it by being focused, dedicated, hardworking and by being a quick learner.

Experience

1. Senior Associate Director

   KPMG India

   Apr 2023 — Present · Mumbai, IN

   Leading the Tax Markets team of 10 professionals at KPMG in India, mentoring & coaching them- Spearheading and fine-tuning branding initiatives to optimum levels of efficiency and determining strategic plans, budgets, policies and their implementation for designated areas- Developing, driving and leading marketing, branding, and account management strategies and initiatives for the Tax function- Collaborating with other marketing teams to develop and deploy national marketing initiatives and deliverables for use in go to markets effort- Strategizing & identifying high value solutions by working closely with various SBUs and Service lines- Generating leads by working closely with Tax & Sector teams and providing them with timely analysis of data which would help them win new clients, facilitate cross functional collaboration and generate revenue- Formulating the marketing strategy and liaising with various teams and sourcing relevant support across the organization to ensure successful handling of campaign management activities for the firm’s strategic initiatives- Leveraging the marketing programs across other departments to drive synergies and maximizing the ROI- Spearheading end-to-end strategy projects to ensure execution of strategic decisions taken by the firm’s leadership- Contributing to the Firm\'s ideation process, brainstorming and devising solutions for development of integrated business models- Providing strategic and execution support to the PR and Communications team by helping them in leveraging maximum opportunities to go out for proactive and reactive media visibility- Putting together a strategic account plan for identified opportunities and bringing multiple teams with different competencies together in order to meet the client as a One Team and harness firm-wide propositions- Visualizing integrated brand strategy, developing and managing area specific projects from concept to delivery in line with designated parameters

Education

• S P Jain School of Global Management

  GMBA, Contemporary Marketing Management

  2014 — 2015

• St Stanislaus High School

  High School

  2004 — 2006

• SIES Nerul

  High School, Commerce

  2006 — 2008

• Mithibai College

  Bachelors of Management Studies, Marketing

  2008 — 2011

Skills

• Business Development
• Digital Marketing
• Marketing Management
• Market Research
• Marketing
• Microsoft Office
• Sales
• Advertising
• Sem
• Search Advertising
• Social Media Marketing
• Microsoft Excel
• Business Analysis
• Online Advertising
• Web Analytics
• Teamwork
• Team Management
• Online Marketing
• Brand Management
• Google Adwords
• Marketing Strategy
• Google Analytics
• Start-Ups
• Analytics
• Business Strategy
• Entrepreneurship
• Management
• Leadership
• Marketing Communications
• Social Media
• Customer Relationship Management (Crm)