Rishabh Sonkar
Driving engagement and loyalty through strategic CRM initiatives.
- Role
- Crm - Van Heusen at Aditya Birla Lifestyle Brands Limited
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Rishabh Sonkar
At Aditya Birla Fashion and Retail Ltd, I oversee CRM operations, developing and executing customer-centric strategies to enhance engagement, retention, and loyalty. Collaborating with cross-functional teams, I lead initiatives like personalized marketing campaigns while leveraging data analysis to optimize marketing ROI and align CRM efforts with organizational goals. With an MBA in Marketing from Symbiosis Centre for Management and Human Resource Development, I bring academic rigor and practical expertise to my role. My focus remains on driving business success through strategic planning, communication, and fostering meaningful customer connections, while staying attuned to emerging industry trends and technologies.
Experience
Crm - Van Heusen
Aditya Birla Lifestyle Brands Limited
Jan 2025 — Present · Bengaluru, IN
Developing and executing customer-centric strategies to drive engagement, retention, and loyalty- Leading the CRM team to design and implement personalized marketing campaigns across channels- Analyzing customer data to inform business decisions and optimize marketing ROI- Collaborating with cross-functional teams to integrate CRM initiatives with overall business objectives- Staying up-to-date with industry trends and emerging technologies to continuously enhance our CRM capabilities
Education
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Marketing/Marketing Management, General
St.Francis College Lucknow
High School, Science and Computers
2000 — 2012
Modern Academy Lucknow
Intermediate, Science (major: Biology)
2012 — 2014
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Sales & Marketing
2020 — 2020
National P G College
Bachelor of Business Administration - BBA, Business Administration and Management, General
2015 — 2018
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