Rishabh Kumar
Transforming Customer Experiences through Automated Marketing Strategies
- Role
- Tech Ops Lead - B2c Revenue Marketing at Pluralsight
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rishabh Kumar
Helping Customers Thrive Through Self-Serve Solutions | Driving Sales, Retention, and…
Experience
Tech Ops Lead - B2c Revenue Marketing
Sep 2023 — Present · Delhi, IN
At Pluralsight, I lead operations across Marketing communication tools and marketing tech stack to support both B2B and B2C acquisition efforts. My focus is on optimizing end-to-end sales funnels, enhancing engagement, and driving measurable impact through automation, experimentation, and data-driven insights.Key areas of ownership-Managing Drift Salesloft workflows and playbooks to streamline outreach and engagement strategies-Running A/B and control tests on Drift playbooks to improve conversion rates and customer interaction quality-Maintaining and auditing core B2C sales and Drift dashboards to ensure team performance and operational visibility-Working on testing and optimization of the checkout cart experience to improve site-wide conversion metrics-Driving onboarding and training initiatives for new acquisition and retention processes-Overseeing the full B2C Self Serve team lifecycle – from outreach and engagement to conversion, retention, and upsell.
Education
Indian Institute of Management Rohtak
Executive Project Management, Project Management
Delhi Public School Indirapuram
High School, Science
2007 — 2011
National Institute of Technology Durgapur
Bachelor’s Degree, Electrical, Electronics and Communications Engineering
2012 — 2016
Skills
- Microsoft Office
- English
- Oracle Sql Developer
- Business Development
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Pl/Sql
- Matlab
- Photoshop
- Sql
- Customer Service
- Windows
- Teamwork
- Html5
- Public Speaking
- Social Media
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