Rishabh Pandey

About Rishabh Pandey

A product-focused generalist with a strong foundation in building and scaling digital experiences across web and app platforms. I specialize in bridging the gap between business goals, design, and technology translating ideas into high-converting, user-friendly products.With experience spanning product management, analytics, retention marketing, and operations, I’ve worked cross-functionally to launch impactful features, optimize user flows, reduce operational inefficiencies, and drive growth through data-driven decisions. My approach blends systems thinking with hands-on execution, whether it\'s designing wireframes, digging into customer behavior, or setting up automation flows that scale.

Experience

1. Digital Product Manager

   Miduty

   Mar 2024 — Present · Gurugram, IN

   At Miduty, a fast-growing D2C wellness brand with ₹100 Cr+ in annual revenue, I lead digital product, logistics, and retention marketing initiatives across web and app platforms, ensuring seamless user experience and operational efficiency. My key responsibilities (KRAs) include, but are not limited to-Collaborating with development and design teams to implement new features, high-converting landing pages, and continuous enhancements-Creating SOPs and driving proactive operational changes, including pincode- and customer-pattern analysis, to reduce RTO-Resolving issues related to payment gateways, marketing automation, order management, and customer experience-Using analytics tools like Google Analytics and Microsoft Clarity to track website performance, user behavior, and key KPIs-Continuously optimizing the website for conversion rate (CRO) through data-backed insights-Designing high-conversion product pages in Figma, aligned with brand and UX goals-Improving website speed, user experience, and SEO to drive organic traffic and maximize conversions-Conducting A/B testing and implementing data-driven improvements to increase engagement and conversion rates-Setting up marketing automation flows, managing retargeting campaigns, and re-engaging lost customers to boost repeat purchase rates

Education

• AMITY University Gurgaon

  Bachelor of Science - BS, Biotechnology

  2016 — 2019

• Ryan International School - India

  12th, Science

• Manipal University Jaipur

  Master of Computer Applications - MCA, Computer Science