Rishabh Chatterjee

About Rishabh Chatterjee

My interest in content started with a simple question. Why do certain videos and posts hold attention while others are ignored. That curiosity gradually turned into a career built around video, social media marketing, and understanding how audiences behave across platforms.Over the past 4 plus years, I have worked with both B2B and B2C brands to grow visibility and engagement across LinkedIn, YouTube, and Instagram. My work includes shaping content and social media strategies, producing and optimizing video content, and using analytics to guide decisions. I have led content teams, collaborated closely with design, product, and business teams, and built workflows that balance creativity with performance.Outside of my professional roles, I have spent more than a decade building YouTube channels in two very different spaces. One channel focuses on automobile and travel lifestyle content in English and has grown to over 300K subscribers. The other is a Hindi tech product channel with 65K plus subscribers, centered around reviews, explainers, and buyer education. Managing both has given me a strong understanding of audience intent, language, distribution, and retention, which directly shapes how I approach marketing work today. I am now looking to work with teams that value thoughtful content, strong storytelling, and long term growth through social media and video.

Experience

1. Specialist - Marketing

   Prescience Decision Solutions (A Movate Company)

   Jul 2025 — Present · Bengaluru, IN

   Driving social media marketing strategy for Prescience, Now part of Movate, with a focus on brand growth, thought leadership, and audience engagement in the AI and data space.• Defined and led the social media content strategy across LinkedIn and other platforms, growing the LinkedIn presence to 10K plus followers and strengthening community engagement• Owned end to end content and campaign planning across digital channels, spanning video, case studies, podcasts, and thought leadership initiatives• Led video content programs including scripting, production coordination, and optimization for customer stories, podcasts, and short form formats• Built and managed marketing, social media, and event collaterals in partnership with internal teams to support campaigns, webinars, and industry events• Drove employee advocacy, employer branding, and hiring communication on LinkedIn through close collaboration with HR and internal stakeholders• Translated AI and data offerings into clear, audience relevant narratives aligned with Prescience and Movate’s combined positioning

Education

• Narayana PU College

  I & II PUC, PCMC

• National Centre For Excellence

  X

• Ramaiah Institute Of Technology

  Electronics and Communication Engineering