Rishabh Verma

About Rishabh Verma

I’m a Brand, Product Marketing, and Strategy professional with an MBA from IIFT, currently working with Finolex Industries Ltd. on pan-India marketing and GTM initiatives across Agri and Non-Agri segments. My work impacts a Cr consumer business, where I operate with high ownership across brand, trade, loyalty, digital, and on-ground execution.Over the past few years, I’ve handled end-to-end campaign management, managed ₹15 Cr+ marketing budgets, worked closely with VP-level leadership, and coordinated with 25+ agencies and partners. Post team restructuring, I’ve been functioning as a single-threaded owner, driving execution, governance, and decision-making in high-pressure, resource-constrained environments.I enjoy solving real-world problems at scale—from redesigning loyalty programs to reduce customer complaints by ~45%, to driving cost optimizations of ₹30L+ annually, to improving digital discoverability through SEO, social, and messaging platforms like Instagram and WhatsApp. My approach blends structured thinking with on-ground execution, and I’m comfortable operating in ambiguity.I’m currently exploring opportunities in Product Marketing, Brand Management, Strategy, Consulting, and Product roles within Consumer Internet, SaaS, and high-growth tech companies, where I can build products and programs that create measurable impact for users and businesses

Experience

1. Assistant Manager - Marketing and Communications

   Finolex Industries Ltd

   Apr 2025 — Present · Pune, IN

   Led pan-India brand, trade, and GTM initiatives across Agri and Non-Agri segments impacting a Cr consumer business, operating with high ownership post team restructuringManaged ₹15 Cr+ annual marketing budgets and coordinate with 25+ agencies and partners to deliver national campaigns, loyalty programs, and on-ground activationsDrove dealer and plumber engagement programs across 600+ counters, including retail branding, festive campaigns, and event executions from planning to D-day rolloutLed a product-led redesign of the plumber loyalty program, shifting to digital voucher redemption and reducing customer complaints by ~45%Delivered ₹30L+ annual cost savings by transitioning customer care operations in-house while maintaining service quality and SLAsCollaborated directly with VP-level leadership on strategy, budget optimization, and performance reviews, supported by dashboards and market insights

Education

• Indian Institute of Foreign Trade

  Certificate programme, Export import management

• Indian Institute of Foreign Trade

  Master of Business Administration - MBA, International Business

• Netaji Subhas Institute of Technology

  Bachelor of Engineering - BE, Mechanical Engineering

  2016 — 2020