Rishabh Jaiswal
Reporting Analyst- at Adcounty Media | Adv Excel | AppsFlyer | Power BI | SQL
- Role
- Reporting Analyst at AdCounty Media India Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rishabh Jaiswal
I am a Reporting & Performance Marketing Analyst with hands-on experience in CPI, CPA, and CPL campaign analytics within mobile and affiliate marketing environments.I work closely with Ad Ops and performance teams to monitor KPIs, analyze campaign funnels, validate tracking, and support optimization decisions that improve ROI and campaign efficiency.My core expertise includes Advanced Excel, Power BI, SQL basics, AppsFlyer, Adjust, and GA4. I build daily and weekly MIS reports, automate dashboards, track publisher-level performance, and assist in install-to-event funnel analysis.Key areas I contribute to:• Campaign Reporting & MIS Automation – Building structured dashboards and performance reports for internal stakeholders• KPI & Funnel Analysis – Monitoring CPI, CPA, CTR, CVR, retention, and revenue metrics• Attribution & Data Validation – Tracking installs, events, and resolving discrepancies using MMP platforms• Revenue & Reconciliation Support – ROI tracking, payout monitoring, and billing data validationI am continuously improving my expertise in mobile performance marketing, campaign optimization, and data analytics to grow into a stronger Ad Operations and Performance role.
Experience
Reporting Analyst
Apr 2025 — Present · Gurugram, IN
Optimize daily campaign performance across CPL & CPS models.• Create and automate MIS reports using Excel, Power BI, SQL & Appsflyer,Adjust,Branch, Kochava• Analyse clicks → installs → registrations → events → paid actions → ROI funnel.• CPL Click > Profile Submitted > Offer Generated > Offer Accepted > Loan Disbursed• Detect & report fraud installs/events, block bad sources, and improve event quality.• Build Power BI dashboards for campaign trends, publisher performance & revenue.• Maintain daily tracking sheets for partners: clicks, installs, leads, payouts, revenue.• Provide publisher-wise KPI insights: CR%, IR, Paid Action %, ROI, retention metrics.• Coordinate with internal teams for billing accuracy, payout reconciliation, and data cleanup.• Improve automation using Pivot tables, SUMIFS, INDEX-MATCH, Power Query.• Present performance insights to teams for faster campaign scaling.
Education
Nehru Gram Bharati (Deemed to be University)
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
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