Rishabh Arora
Senior Manager - New Product (Sales and Marketing) @R.M. Chemicals Pvt. Ltd
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WORK HISTORY
Senior Manager - New Product (Sales and Marketing) @R.M. Chemicals Pvt. Ltd
Spearheaded the end-to-end Go-to-Market (GTM) strategy and launch of 35+ new SKUs, successfully translating product concept into market-ready commercialization through deep collaboration with R&D (Engineering), Supply Chain, and Finance.2. Defined the Minimum Viable Product (MVP) for new formulations based on market feedback and leveraged A/B testing principles in pilot markets to refine launch collateral.3. Led product positioning, messaging, and Ideal Customer Profile (ICP) definition for a whole new portfolio, conducting competitive benchmarking and establishing the initial 6+ distributor/channel partnerships to drive new category entry.4. Conducted pricing strategy analysis based on competitive landscape, customer willingness-to-pay, and positioning requirements to support sustainable margin structures for new SKUs.5. Integrated Generative AI tools to automate the creation of hyper-personalized launch copy (emails, social ads, website descriptions) for the new SKUs range.
EDUCATION
Quantum Global Campus
Bachelor of Technology, Civil Engineering
FORE School of Management, New Delhi
Master of Business Administration - MBA, Marketing and Operations
ABOUT RISHABH ARORA
Anchoring Trident Group\'s marketing triumphs, my role as Regional Head blends data analytics with innovative sales tactics. With an MBA in Marketing and Operations from FORE School of Management, my strategies are rooted in comprehensive market research and a meticulous attention to detail. I thrive on crafting Go-to market strategies that not only fortify customer loyalty and brand eminence but also escalate business relations and sales performance in fiercely competitive markets.
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