Risa Schultz
Director, B2b Marketing @Cross Country Healthcare
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WORK HISTORY
Director, B2b Marketing @Cross Country Healthcare
Responsible for the development and execution of the B2B marketing strategy for Cross Country Healthcare. • Partner with senior B2B business leaders in identifying marketing strategies and tactics to drive business impact • Lead the development of marketing strategies, plans, and timelines that align with business goals and have measurable impact on business performance • Develop benchmarks to measure targeted and effective results of marketing programs • Manage marketing budget for the line of business and functional area • Develop and prepare key messaging and presentations for internal and external stakeholders • Monitor industry, market and competitor trends to take advantage of business opportunities
EDUCATION
Florida Atlantic University
Masters of Business Administration, Marketing
Florida Atlantic University
BS, Business Management, Cum Laude
SKILLS
ABOUT RISA SCHULTZ
Innovative and forward-thinking marketing expert with over 19 years of experience…
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