Risa Kitaguchi
Associate Director, Brand Strategy and Communication @Nu3
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WORK HISTORY
Associate Director, Brand Strategy and Communication @Nu3
Berlin, DE
Leadership- Lead and mentor teams of up to 15 members (including 4 direct reports) across Brand Strategy, PR, Influencer, Social Media, and Community- Align global cross-functional teams up to 30 members (Content, Performance Marketing, CRM, SEO, R&D, Supply Chain) to ensure cohesive brand execution- Manage global PR and agency partnerships to strengthen brand visibility, earned media, and consistent brand storytelling.Brand Strategy & Execution- Own global brand strategy, brand positioning, and portfolio management across beauty, healthcare, and functional nutrition- Define target audiences and segmentation using quantitative and qualitative consumer insights to guide data-driven brand and communication strategies- Lead global omnichannel campaign planning and execution across paid media, social, influencer, CRM, retail activation, and GTM rollout- Elevate brand performance by shifting from sales-driven activation to customer-journey-led marketing that increases engagement and conversion.Innovation & Product Development- Lead end-to-end product innovation, from concept development to packaging, sustainability direction, and global go-to-market implementation- Launch 50+ science-backed, consumer-driven products across skincare, healthcare, and functional/sports nutrition- Partner with R&D, formulators, and packaging suppliers to deliver differentiated, credible, and competitive innovations- Streamline global product development processes to accelerate time-to-market and strengthen cross-functional alignment.
EDUCATION
The University of Tokyo
Master's degree, Pharmaceutical Sciences
Meiji Pharmaceutical University
Bachelor's degree, Medicinal and Pharmaceutical Chemistry
ABOUT RISA KITAGUCHI
I bring over a decade of experience in global brand strategy, portfolio management, and product innovation within the beauty, healthcare, functional foods/sports nutrition industries. With a strong foundation in scientific research, nutrition and skin biology, I combine analytical depth with strategic clarity to build brands that are insight-driven, customer-centric, and commercially strong.My expertise lies in transforming market insights and scientific understanding into cohesive brand strategies, long-term portfolio direction, and differentiated product concepts. I excel at designing brand architecture, defining target audiences, and shaping positioning frameworks that guide communication, product roadmaps, and omnichannel go-to-market strategies.I have strong capabilities in cross-functional leadership, aligning brand strategy across PR, Influencer Marketing, Social Media, Digital, CRM, Content, and Commercial teams. I thrive in global environments where strategy must translate into local relevance and operational excellence.My scientific background enables me to partner effectively with R&D, formulators, and packaging suppliers—ensuring innovation is not only creative, but grounded in efficacy, credibility, and customer value.My Areas of Excellence:• Brand Strategy & Brand Architecture• Portfolio Management & Category Strategy• Global & Local Brand Leadership• Product Innovation & Concept Development• Scientific/Technical Integration (Healthcare, Cosmeceuticals, Skin Biology)• Market & Consumer Insight (Quant & Qual)• Omnichannel & Digital Campaign Strategy• Cross-functional Team LeadershipProven impact includes:• Leading and mentoring teams across brand strategy, PR, influencer, and digital functions• Launching 50+ innovative products from concept to global GTM (Beauty, Healthcare, Functional/Sports Nutrition)• Redesigning product development and campaign processes to increase speed and strategic sharpness• Driving global brand growth through insight-led, science-backed strategy with strong positioning vs other key playersI thrive on challenging the status quo and unlocking new opportunities for brand and portfolio growth.Always open to connect!
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