Rippu Daman Singh
Assistant Manager @Paxcom India (P) Ltd - A Paymentus Company
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WORK HISTORY
Assistant Manager @Paxcom India (P) Ltd - A Paymentus Company
Mohali district, IN
Currently managing Amazon and Swiggy (Quick Commerce) advertising for Unilever, handling brands including Dove, Rexona, Cif, Vaseline, Baby Dove, and Axe, with ownership of campaign execution, optimization, and performance reporting.• Previously managed Amazon PPC for Brillon Consumers (All Out, Baygon, Mr. Muscle, Pledge) and supported P&G brand optimizations across Gillette, Oral-B, Vicks, ZzzQuil, Pantene, Herbal Essences, and Head & Shoulders.• Managed Flipkart PLA and PCA campaigns for brands such as 3M, Scotch Brite, Meguiar’s, Post-it, and 3M Command, covering planning, execution, and ongoing optimization.• Executed and optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, delivering ~50% sales growth through keyword research, bid optimization, A/B testing, and CTR/CVR improvements.• Led DSP strategy planning and implementation for select brands in collaboration with the Amazon Ads team.• Handled budget planning, pacing, forecasting, dashboards, and MBR/QBR reporting, working closely with cross-functional teams and brand stakeholders using insights from Amazon PI and Helium 10.
EDUCATION
Little Flower High Secondry School
High Secondry
Gyan Deep Shiksha Bharti
Matrics (CBSE)
Cgc landran
Bachelor's degree, Computer Science
ABOUT RIPPU DAMAN SINGH
Always been passionate to make things exciting for my customers into whatever domain I work into and having a natural flair of selling products on an e-commerce platform, I am always on the lookout to work for an organization that wants to drive sales and optimization. Finished B.tech in 2016 within computer science which gave me a good insight into technical tools that can be utilized for achieving my goals. Thereafter I have worked into Business development for an IT firm wherein I acquired practical skills within a lead generation and promoting brands products using Digital marketing that involved a touch of new world marketing technologies like E-commerce ( Amazon Seller Central USA UK, Etsy USA, UK ) wherein I do keyword research, content optimization, PPC testing, Amazon advertising ( Sponsored Product, Brand Advertisements and Display Ads), A+ Content and more.Fulfill seller needs on E-Commerce platforms:Listing of Products, Content Optimisation, Keywords Research, Organic Sales, PPC Sales, Advertisement Management, Listing Error Management, Case Raise and Resolve Management, Image Tags, Product Visibility ManagementWith the experience in PPC, I got a skill set to catch and work on the niche keywords of the products. The main parameters ACOS and ROAS are the game changers for the revenue generation, which I can hold with a smooth approach.
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