Rio I.

About Rio I.

I\'m a business analytics manager with a strong foundation in B2B marketing. After years of hands-on experience driving marketing performance, I transitioned my focus to analytics. Today, I specialize in translating complex marketing metrics into actionable insights and measurable business outcomes. I\'m passionate about helping organizations see the impact of their marketing efforts and make data-driven decisions that fuel growth.

Experience

1. Business Analytics Manager, Marketing Analytics

   BlackLine

   Apr 2025 — Present · Los Angeles, CA, US

Education

• California State University, Fullerton

  Bachelor of Arts in Business Administration, Marketing

  2009 — 2011

• University of California, San Diego - Rady School of Management

  Master of Science - MS, Business Analytics

• Chuo University

  Bachelor of Arts in Pre-Law Studies, International Business and Law

  2006 — 2010

Skills

• SEO
• Microsoft Exchange
• Social Marketing
• Social Media Marketing
• Data Analysis
• Market Research
• Linkedin Marketing
• Sem
• Event Planning
• Search Engine Marketing (Sem)
• Direct Marketing
• Facebook Marketing
• Local Search
• Marketing
• Blackline
• Management
• Mobile Advertising
• Marketo
• Digital Marketing
• Account Management
• Campaign Management
• Marketing Communications
• Marketing Strategy
• Lead Generation
• Vendor Management
• Social Media Advertising
• Bing Ads
• Google Analytics
• Linkedin Advertising
• Ppc
• Mobile Marketing
• Promotions
• Email Marketing
• Competitive Analysis
• Marketing Research
• Pay Per Click (Ppc)
• Advertising
• Public Relations
• Local Marketing
• Google Adwords