Rinku Koti

CRM Advisory | Cognizant | IIM Shillong’22

Role
Senior Associate - Projects at Cognizant
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers

About Rinku Koti

Rinku is a Functional Consultant at Cognizant, specializing in the Salesforce domain and delivering CRM Advisory Services. With over three years of experience, he has contributed to projects across the Retail, Manufacturing, Communications, and Media industries, helping clients align their business needs with the right technology solutions.Passionate about business process mapping and designing management solutions, thrives in identifying innovative approaches to tackle emerging industry challenges. A recent example of this is his work within the automotive sector, where he pinpointed functional areas for optimization using the Salesforce platform, providing a comprehensive solution that enhances customer experience and drives operational efficiency.

Experience

  1. Senior Associate - Projects

    Cognizant

    May 2022 — Present · Hyderabad, IN

    Supporting global clients on customer service transformation and end-to-end service delivery strategy.• Responsible for customer journey mapping, service delivery model design, KPI definition, and translating business needs into functional requirements.• Designed and implemented Field Service strategy for a global health technology leader, including vendor assessment, cost-benefit analysis, and global rollout planning.• Led optimization of knowledge management for customer support teams, reducing AHT and improving First Contact Resolution through centralized platforms and training solutions.• Enabling omni-channel strategies and digital deflection using Salesforce Service Cloud, ServiceMax, Conversational AI, CCaaS platforms, and integrated knowledge systems.• Adept at stakeholder management across regions (Europe, North America, Asia), conducting workshops to align global and local priorities, and piloting solutions before scaling.• Contributed to RFPs and POVs in Retail, Media, and Life Sciences industries, supporting solution design for Salesforce industry clouds.

Education

  • Tezpur University

    Bachelor of Technology - BTech

    2014 — 2018

  • Indian Institute of Management, Shillong

    Master of Business Administration - MBA

    2020 — 2022

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Rinku Koti — Senior Associate - Projects at Cognizant in Hyderabad, TG, IN | Unifers