Rinku Kumar

About Rinku Kumar

I’m a Senior Product Manager with 9+ years of experience building and scaling digital platforms across fintech, martech, and consumer tech. I specialize in solving complex product problems through data-backed decisions, customer-centric design, and lean product delivery.At Bajaj Finserv, I’ve led three high-impact product tracks:• Launched and scaled the Live Commerce platform, owning everything from PRDs to DAU growth and funnel conversion.• Spearheaded a large-scale SEO optimization initiative — improving SEMrush health score from 68% to 82% across URLs.• 🤖 Introduced and integrated Rocketium (AI-based creative automation), reducing design turnaround time by 70% and transforming internal media ops.Before that, I founded inLabz, where I built and shipped two 0-to-1 content platforms — inMagz and inGraphics. This gave me hands-on experience in full-stack product thinking: MVP design, user engagement, and scaling with limited resources.I thrive at the intersection of strategy and execution, working with design, engineering, marketing, and data to ship products that users love — and businesses value.🧰 Core Skills:Product Strategy • Agile Execution • SEO & Growth • Creative Automation • Stakeholder Alignment • A/B Testing • GTM Planning • Funnel Analytics Tools I Work With:Jira, Figma, SEMrush, CleverTap, Rocketium, Google Analytics, AEM, Firebase, ConfluenceLet’s connect — I’m always open to great products, better teams, and big problems.My Motto - Be at it.

Experience

1. Sr Product Manager

   Bajaj Finserv

   May 2022 — Present · Bengaluru, IN

   Leading multiple strategic product tracks across digital, growth, and automation: Live Commerce Platform-Owned end-to-end product lifecycle of shoppable video experiences PRDs, SOPs, and sprint plans while managing cross-functional teams-Increased DAU and session time through personalization and funnel optimization-Built funnel analytics dashboards to track CTR, viewer drop-off, and conversion rates SEO Optimization Initiative-Spearheaded large-scale SEO audit and tech improvement roadmap-Improved SEMrush technical score from 68% to 82% across URLs-Implemented Core Web Vitals fixes, schema enhancements, and sitemap cleanups AI-Based Creative Automation-Introduced and integrated Rocketium to generate marketing creatives at scale-Reduced asset turnaround time by 70%, saving external vendor cost-Drove internal adoption and created use-case-based SOPs for teamsKey Tools: Azure, SEMrush, Rocketium, Figma, Google Analytics, Clevertap, DevRev

Education

• GBSSS NO-1

  Class XII, Science

  2005 — 2011

• Delhi Technological University (Formerly DCE)

  Bachelor’s Degree, Software Engineering

  2012 — 2016

Skills

• Operating Systems
• Data Structures
• Dbms
• Oop
• C
• Web Application Java
• C++