Rimpy S

Experience

1. Sr Salesforce Business Analyst

   Southwest Airlines

   May 2021 — Present · Dallas, TX, US

   Gather information from stakeholders for: Data Maps, Custom Views, Business Unit Setup, Organizational Structure, Security, User Experience, and determine optimal implementation in Salesforce Implemented and customized Salesforce customer relationship management (CRM) for Marketing, Sales and Case Management also implemented sales cloud and service cloud to improve customer retention and service delivery process improvement. Create Business Requirement documentation including functional, nonfunctional, transitional, and technical requirements. Worked in Cross Functional team environment, served as a liaison between SME\'s, Project Manager, and stakeholders to ensure accuracy in the SFDC implementation and other business requirement. Migrated the site of AE from Magento to Salesforce Commerce Cloud SFRA platform. Integrated the SFCC platform with MuleSoft to establish the connection for catalog, pricing and inventory also, integrated Salesforce CRM with Siebel CRM explicitly using web services API. Used UML modeling tools such as MS Visio to define business flow and activity diagrams. Conducted ‘Transfer Domain knowledge’ to junior team member by conducting knowledge transfer sessions about Salesforce CRM, Digital Marketing and role of marketing cloud in enhancing digital marketing and digital advertising features. Administered and configured Salesforce, created objects, layouts, reports, dashboards, validation rules, workflows, triggers, tasks, templates, loaded and updated data using Data Loader, resolved user problems. Implemented new customer support solution using Salesforce.com Service cloud. Maintained and improved existing Salesforce implementation. Created custom Dashboards for manager\'s home page and gave accessibility to dashboards for authorized people.