Rimon Chowdhury
Associate Director, Audience and Analytics at Access Intelligence
- Role
- Associate Director, Audience and Analytics at Access Intelligence
- Location
- Norwalk, CT, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Audience and Analytics
May 2024 — Present · Norwalk, CT, US
Responsible for audience intelligence, analytics, and segmentation across multiple brands, coordinating cross-functional initiatives to execute brand marketing audience strategies.• Oversee collection, integration, and activation of first-party audience data across events, digital channels, and media to drive acquisition, retention, and monetization.• Analyze engagement trends to create actionable audience segments, optimize user journeys, and inform campaign strategy.• Deliver insights using Omeda, GA4, Parsely, and Lucky Orange to improve audience engagement and campaign effectiveness.• Implement organic SEO and advise on social media engagement to expand audience reach and growth.• Track campaign performance, conduct A/B and multivariate testing, and provide attribution insights to improve ROI.• Manage CRM/CDP data to ensure accuracy, enrichment, and compliance with privacy regulations.
Education
University of Connecticut
Bachelor of Arts - BA, Economics
2015 — 2019
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