Rima Sheehab

About Rima Sheehab

I believe that the most impactful work happens at the intersection of Empathy and Equity. For over a decade, I’ve navigated the \"messy middle\" of operations and project management - from the fast-paced world of restaurant tech (Toast) to the mission-critical space of health equity (Fenway Health and the Institute for Healthcare Improvement) and digital health startups (Sakhee Postpartum Support). My goal is simple: to build systems that allow humans to do their best work with autonomy, authenticity, and clear thinking space.What I bring to mission-driven founders: Operational Architecture: As an Asana Ambassador, I don’t just manage tasks. I design the \"rhythm of the business\" so teams can scale without burning out. Health Equity & Advocacy: My background in social services and public health fuels my commitment to solving health disparities. I care about who the product helps, not just the KPIs. Fractional Leadership: I act as a \"Force Multiplier\"- managing the operational engine, strategic tech stack consultation (Asana/Squarespace), and content strategy so you can stay in your zone of genius as a founder.In Practice at Sakhee: I currently serve as the operational and content engine for this postpartum doula startup. By launching our blog, collaborating with expert advisors, and architecting our Asana workspace, I’ve built the operational infrastructure for our next phase of growth - allowing our founder the thinking space to scale with total peace of mind.I am a strategic libero, an advocate for functional strength, and a believer that we can make the world a little better by operating with authenticity.Operating with Empathy & Equity | Leading Authentically ‍Let’s connect if you’re looking for a strategic partner to help you find your \"thinking space\" and scale your impact.

Experience

1. Strategic Product Lead (Digital Health Focus)

   Sakhee Postpartum Support

   Jun 2025 — Present

   Overview: Driving digital health innovation and operational excellence for a postpartum support platform. I lead cross-functional initiatives that bridge the gap between technical infrastructure, community engagement, and strategic growth. Key Contributions:• Digital Product & Tech Strategy: Consulting on the organization’s tech stack to streamline operations and enhance the digital user experience. • Content & Marketing Engine: Developing and executing a multi-channel content strategy across the website, blog, and social media (LinkedIn, Instagram, Facebook) to build brand awareness and community trust. • Strategic Collaboration: Partnering with advisory board members and healthcare experts to refine product offerings and ensure they meet the needs of postpartum parents. • Inclusive Communication: Authoring educational content and marketing materials that prioritize equity, empathy, and belonging within the maternal health space. • Operational Optimization: Managing end-to-end digital operations, from content calendars to technical integrations, ensuring all efforts are scalable and impactful.

Education

• Medway High School

  Diploma

  2008 — 2012

• Northeastern University

  Bachelor of Science (BS) from the College of Social Sciences & Humanities (CSSH), Human Services, Specializing in Community Health

  2012 — 2017

Skills

• Fundraising
• Nonprofit Organizations
• Social Media
• Data Entry
• Public Relations
• Nonprofits
• Writing
• Photography
• Powerpoint
• Microsoft Excel
• Microsoft Word
• Community Outreach
• Microsoft Office
• Sales
• Public Speaking
• Leadership
• Microsoft Powerpoint
• Community Health
• Public Health
• Social Networking
• Microsoft Publisher
• Event Planning
• Customer Service
• Cultural Competency
• Marketing