Rima Chodha
VP, Paid Search @KINESSO
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WORK HISTORY
VP, Paid Search @KINESSO
New York, NY, US
EDUCATION
New York University
Bachelors, Journalism, Middle Eastern Studies, Hindi
New York University
Professional Certificate in Digital Media Marketing
New York University
MS, Integrated Marketing
SKILLS
ABOUT RIMA CHODHA
With 20+ years of experience leading full-funnel marketing programs and managing media investments up to $200MM annually, I specialize in building data-driven strategies that connect audience insights, media performance, and business outcomes.Deep expertise in life sciences and pharmaceutical marketing within the agency environment, including DTC and HCP-focused digital communications and the regulatory considerations required to support some of the world’s largest pharmaceutical brands.Proven track record leading end-to-end digital media strategy—from planning through execution and optimization—with particular expertise in paid search. Experienced in advising senior clients, managing cross-functional teams, and overseeing complex marketing programs from initial strategy through successful delivery.Panelist at Microsoft Advertising’s inaugural Digital Pharma Summit and alumnus and guest lecturer in NYU’s Integrated Marketing Master’s program.Key Focus AreasMedia Planning & Optimization | Client Leadership | Strategic Advisory | Cross-Functional Team Leadership | New Business DevelopmentDigital ExpertiseDigital Marketing Strategy | Paid Search | Paid Social | SEO & Content | Affiliates | Display & Programmatic | Marketing Analytics
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