Riley Walker

About Riley Walker

What\'s important to me is turning ideas into insights that connect people and drive purpose. What began as a small community project and handmade designs grew into a deeper passion for building a brand that makes a difference. Within everything I do, I strive to blend creativity, analytics, and purpose along the way.Currently, I’m pursuing my B.S. in Business Administration with a concentration in Business Analytics and Information Management at the University of Tennessee, Knoxville, graduating December 2025. I’ve learned how to turn data into solutions and decisions. During my sophomore year, I launched MAC Jewels, a customizable charm jewelry brand that donates 60% of proceeds to the American Foundation for Suicide Prevention (AFSP). In my first year, I raised $28,500+, proof that creativity, healing, and purpose can coexist. I handle everything from operations and product design to social media strategy and event planning, all centered around community and mental-health advocacy.Outside of MAC Jewels, I work as a Social Media Marketing & Analytics Intern at Velocity 360, where I design multi-platform campaigns, analyze engagement data, and build content strategies that strengthen brand visibility. On campus, I serve as Vice President of Risk Management for Alpha Chi Omega, leading initiatives that promote safety, wellness, and personal growth for 400+ members.At my core, I’m driven by data, creativity, and empathy, blending analytics with storytelling to make a difference. Whether it’s through business, marketing, or advocacy, I want my work to leave people better than I found them.

Experience

1. Marketing Operations Specialist

   Velocity 360

   Dec 2025 — Present · Knoxville, TN, US

   Lead end-to-end lead generation strategy across digital campaigns, SEO, events, and affiliate/referral partnerships to drive a high-quality sales pipeline-Manage and optimize paid social, search, LinkedIn ads, and email campaigns, improving lead volume, targeting efficiency, and engagement-Own warm-lead nurturing and CRM management, qualifying and elevating marketing-generated leads to team with clean handoff and attribution-Execute technical and content SEO strategy, maintaining website health, publishing high-value content, and increasing organic visibility across web properties-Plan and deliver lead-generating events and partnerships, including webinars, workshops, and industry events with structured pre- and post-event follow-up

Education

• University of Tennessee, Knoxville

  Bachelor of Science in Business Administration

  2022 — 2025