John Riley McNulty
Market research and consulting professional that helps clients segment their addressable market and implement impactful product, marketing and sales strategies
- Role
- Group Director, Consulting at Keypoint Intelligence
- Location
- Arlington, MA, US
- LinkedIn followers
- 500 followers
About John Riley McNulty
Accomplished, MBA-credentialed market research and consulting professional with proven success in driving high impact market analysis. Excels at telling compelling stories with data. Extensive knowledge and experience in market research (qualitative and quantitative), consulting, competitive intelligence and strategic planning. Ability to produce comprehensive analysis that ranges from internal assessments (core competencies, competitive positioning) to external market dynamics encompassing competitive intelligence, market sizing/forecasting, end user requirements, and overall industry trends. Experienced at juggling multiple projects simultaneously while working under pressure in in fast-paced environments. Adept in working with cross-functional teams. Excels at interacting and presenting to broad populations, including C-level executives, sales representatives, vendors, clients and key stakeholders. Speaks French at near-native level.Specialties: Consulting, Project design, Project Management, Survey design, Gap analysis, Competitive Intelligence, Market Sizing & Forecasting, Customer Requirements Analysis, Cross-Functional Team Leadership, Relationship Building
Experience
Group Director, Consulting
Mar 2020 — Present · Boston, MA, US
Manages the consulting practice and market research team within Keypoint Intelligence. Responsible for driving business process improvement, change management and strategic initiatives within clients through effective implementation of consulting engagements that involve product development, market positioning, sales enablement, channel strategy, analysis of addressable markets, etc. Delivers high impact quantitative and qualitative research that tells meaningful stories with data.
Education
University of Southern Maine
BA, History & French
1983 — 1987
L'Université de Haute-Bretagne
French Language and Literature
1987 — 1988
Questrom School of Business, Boston University
MBA
1996 — 1998
Skills
- Market Research
- Business-to-Business (B2b)
- B2b
- Marketing Management
- Market Analysis
- Forecasting
- Strategic Planning
- Project Management
- Leadership
- Analysis
- Segmentation
- Strategy
- Marketing
- Leisure
- Analytical Skills
- Competitive Analysis
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
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