Riley Mayforth
Second-Year Business Administration & Marketing Student at University of Florida | Brand Strategy, Sales & Consumer Insight
- Role
- Strategy Consultant at Sparks The Uf Ama Marketing Firm
- Location
- Sarasota, FL, US
- LinkedIn followers
- 500 followers
About Riley Mayforth
As a second-year Business Administration student majoring in Marketing with a minor in Economics, I am building a skill set at the intersection of consumer behavior, creative strategy, and business decision-making. I am particularly interested in brand management and sales, where insight, storytelling, and execution directly influence growth.I enjoy working on problems that require both creativity and structure, and I thrive in high-accountability environments that value leadership, continuous improvement, and healthy competition. I am actively seeking opportunities to apply what I’m learning to real business challenges while continuing to develop the skills and perspective necessary to add value in fast-paced business environments.My CliftonStrengths Top 5: Achiever, Relator, Learner, Arranger, and Deliberative
Experience
Strategy Consultant
Sparks The Uf Ama Marketing Firm
Jan 2026 — Present · Gainesville, FL, US
Support returning client, Lubee Bat Conservancy, by contributing to research, analysis, and strategic recommendations to support client goals as a Strategy Consultant
Education
University of Florida
Bachelor of Science in Business Administration - BBA, Marketing
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