Riley Hogan
Social Media, Influencer, and Creative Marketing Leader
- Role
- Senior Marketing Specialist at Bath & Body Works
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Riley Hogan
I’m a social‑first art director and digital creative who turns cultural insight into scroll‑stopping visual storytelling. For the past four years, I’ve shaped global social creative for one of the world’s biggest lifestyle brands — concepting campaigns, directing shoots, and building content that reaches 145M+ people and drives real engagement. My sweet spot sits at the intersection of big‑idea thinking and hands‑on craft. I love developing concepts that feel fresh, culturally fluent, and strategically grounded — then bringing them to life through photography, motion, and dynamic social content. Whether I’m leading a studio team, partnering with PR and influencer groups, or refining creative in post, I’m always pushing for work that feels modern, intentional, and human.I thrive in fast‑moving environments, I’m energized by collaboration, and I’m always looking for the next idea that makes people stop mid‑scroll.
Experience
Senior Marketing Specialist
Apr 2025 — Present
Education
Marshall University
Master of Business Administration - MBA, Marketing
Marshall University
Bachelor's degree, International Business
2015 — 2018
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