Riley Burns
Account Manager @Booyah Advertising
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WORK HISTORY
Account Manager @Booyah Advertising
Denver, CO, US
Creating and managing multichannel digital marketing initiatives for B2B and B2C clients across multiple industries- Tracking subject expert for my internal team helping build everything from basic to advanced tags in Google Tag Manager. Skilled in utilizing the data layer and custom javascript to track interactions and revenue in situations where development team access is limited- Utilizing Facebook and Google Ads reports as well as Google Analytics to derive data insights to find areas of optimization in client campaigns- Building client facing reports using Tableau to help visualize KPI performance for bi-weekly account review meetings.
EDUCATION
Galvanize Inc
Computer Software Engineering
University of Colorado Boulder - Leeds School of Business
Bachelor’s Degree, Finance, General
SKILLS
ABOUT RILEY BURNS
Driven and resourceful digital marketer helping clients optimize their online customer experience. By utilizing my background in software development, I help clients improve everything from UI/UX design to tracking implementation to CRM configuration. By combining those skills with multi platform digital ad campaign creation and management, I help ensure my client’s success in every part of the digital marketing process.
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