Riley Morkan
Experience Strategist and Planner
- Role
- Senior Experience Planner at RAPP
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Riley Morkan
I am an impassioned digital marketer with experience in both the media planning and digital-service fields. I have worked on many different pharmaceutical brands with the purpose of driving sales traffic as well as building awareness and brand equity. In order to achieve these goals, I have worked with a plethora of different tools, all being supported by detailed targeting strategies and analytics analysis. Academically, I have backgrounds in both the Marist College school of management as well as school of communications, graduating in 2019 with a business degree concentrating in marketing, along with a minor in advertising.
Experience
Senior Experience Planner
May 2023 — Present · New York, NY, US
Industries: Government Recruitment, Home Improvement, Insurance, and Pharmaceuticals- Develop communication strategies to generate and nurture leads effectively across the decision-making process- Create marketing platforms utilizing CRM standards to fit the ever-changing, always-on, digital world- Conduct in-depth trend analysis to gain insights into customer beliefs, attitudes, barriers, and drivers using secondary and primary research and social media listening- Design comprehensive customer experience programs across email, direct mail, mobile, and social media channels- Craft content strategies for new campaigns to engage customers and drive behavior changes- Present strategic recommendations to clients, supporting them in achieving their business objectives- Lead on-site client pitches and successfully win new business initiatives through strategic planning and trend analysis- Translate user research findings into compelling personas and actionable user journeys- Generate multi-channel experience maps to visualize and optimize customer journeys- Develop and brief internal teams with strategic creative briefs- Plan end-to-end user experiences in B2B settings, translating business and user goals into engaging and effective strategies - Work closely with Marketing Sciences teams to establish KPIs, define test and learn agendas, and optimize based on resultsName one of Ad Age\'s Best Places to Work in 2024
Education
Marist University
Bachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services
2015 — 2019
Marist College School of Management
Bachelor's degree, Marketing
2015 — 2019
Simsbury High School
High School Diploma
2011 — 2015
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