Riley Skoric

About Riley Skoric

I’m all about people and performance. I lead a high-performing sales team at MNTN, building a culture that empowers strong people, sharp strategy, and real growth for brands through Connected TV.

Experience

1. Manager, Brand Direct Sales

   MNTN

   Dec 2025 — Present

   MNTN is an advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.Selected Contributions: • Manage and develop a team of 8 Account Executives, providing strategic guidance, structured coaching, and ongoing skill development.• Own revenue targets for the Brand-Direct segment, setting clear KPIs and performance standards aligned with broader company objectives.• Standardize MEDDPICC-based deal qualification to scale repeatable sales processes, strengthen pipeline quality, and improve leadership-level forecast confidence.• Provide real-time deal strategy and executive-level support on larger, more complex opportunities to accelerate sales cycles and improve win rates.• Leverage Salesforce, Gong, Outreach, Tableau, and related tools to monitor pipeline health, strengthen forecasting discipline, and drive operational consistency.• Partner cross-functionally with Marketing, Customer Success, RevOps, and Product to deliver a seamless customer experience and aligned go-to-market execution.• Deliver insights on customer needs, market trends, and competitive dynamics to inform strategic planning and optimize team performance.

Education

• SAA - School of Management, Università di Torino

  Study Abroad

• University of Idaho

  Bachelor of Science - BS, Advertising and Business Marketing

  2015 — 2019