Riley Friedman
Coordinator, Brand Partnerships @WME | William Morris Endeavor
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WORK HISTORY
Coordinator, Brand Partnerships @WME | William Morris Endeavor
Developed and executed brand partnership strategies, aligning talent with global brands, agencies, and platforms. Negotiated and oversaw commercial, tour and event sponsorship, social, licensing, and digital marketing deals across the WME client roster. Ideated and supported new business development by identifying and researching prospective clients and actively participating in signing meetings. Coordinated and supervised commercial shoots and personal appearances for WME clients. Created and implemented a Sponsorship Taskforce to streamline incoming opportunities, track and organize deal flow, and coordinate outreach strategies across music tours, podcast tours, and client-led events. Managed internal tracking and brand deal coordination for major tentpole moments, including the 2026 Super Bowl, 2026 FIFA World Cup, and key domestic music festivals. Supervised a pod of 5–7 assistants, mentoring junior staff and serving as a go-to resource on brand partnership processes and best practices.
EDUCATION
University of Michigan
Bachelor of Arts - BA, Sport Management
ABOUT RILEY FRIEDMAN
Talent & Creator Partnerships | Brand Marketing | Sponsorships
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