Rikki Lee Sabasteanski

About Rikki Lee Sabasteanski

I’m a senior digital marketing leader with 15 years of experience driving global, data-driven campaigns and integrated strategies across web, social, SEO, email, and paid media. As Chief of Staff and Digital Marketing Director at BCG, I lead a large, global team, partnering with executive stakeholders to deliver audience-centric initiatives that fuel measurable business growth and strengthen brand impact. I’m passionate about innovation, shaping modern marketing operating models, and scaling consistent global strategies across complex organizations. Known as a trusted advisor and people-first leader, I focus on building high-performing teams, mentoring talent, and fostering a culture of continuous learning and growth.

Experience

1. Global Digital Marketing Chief of Staff Director

   Boston Consulting Group (BCG)

   Nov 2023 — Present · Boston, MA, US

   Lead a global digital marketing team across web, email, SEO, paid media, and campaigns/events.• Design and execute integrated, audience-centric, and data-driven initiatives to support strategic business initiatives. • Partner with senior marketing and product development leadership to define innovation priorities, evolve the operating model, and shape workforce strategy in a rapidly changing digital landscape. • Collaborate with regional, campaign, PR, and practice area leaders to scale a consistent global brand and drive adoption and measurement of marketing strategy across a complex organization. • Manage high priority vendors including graphic designers, CMS platforms, paid platforms, and marketing consultants.• Drive marketing learning, development, and affiliation agendas to foster a positive culture and growth mindset.• Recognized as a top global marketing director in 2025 via inclusion in the inaugural Emerging Leadership Program, a six-month intensive program focused on executive development by leading high-impact innovation initiatives with executives.

Education

• Bentley University

  Bachelor of Science (B.S.), Marketing & Earth, Environment, & Global Sustainability

  2008 — 2012

Skills

• Market Research
• Marketing Research
• Strategy
• Marketing
• Public Relations
• Digital Marketing
• Online Advertising
• Event Planning
• Exacttarget
• Marketing Communications
• Facebook
• Microsoft Office
• Marketing Strategy
• Social Media
• Microsoft Excel
• Powerpoint
• Social Networking
• Social Media Marketing
• Leadership
• Email Marketing