Rikki Arya
Area Manager @Enterprise
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WORK HISTORY
Area Manager @Enterprise
Warwickshire, GB
Lead 5 branches, 40 colleagues and 850‑vehicle fleet. Own end-to-end commercial and operational performance across a multi-site car rental network, delivering sustained growth, margin improvement, and service quality at scale.Delivered +13% YoY on‑rent growth through data-led market analysis, geographic coverage optimisation, expansion of key accounts and, coordinated sales and marketing initiatives.Deepened strategic relationships with key major enterprise & public sector accounts including Jaguar Land Rover, National Grid, University of Warwick, Warwickshire County Council. Acted as a senior escalation point, managing contracts and resolving issues through consultive engagement and senior stakeholder forums, driving increased account spend and creating long-term partnerships.Achieved £12.7 million annual revenue (+4.1% YoY) through pricing strategy, utilisation optimisation, upgrades and protection product penetration (+9.5% YoY).Increased net profit to £3.1 million (+14.8% YoY) by combining margin-led revenue strategy with disciplined cost control and account performance analysis.Reduced break even by £187k YoY through improved utilisation, risk management, and tighter control of repair, maintenance, and fuel spend.Elevated Customer Satisfaction Score to 91/100 (+5 points YoY) by tightening service standards, customer flow and root‑cause resolution; improved customer retention.Built a high‑performing talent pipeline with 50+ promotions and 91% retention (double‑digit YoY improvement) through coaching, mentoring and performance management.Set clear expectations and drove accountability across sales, marketing, fleet and workforce plans aligned to commercial targets.Resolved complex operational and customer challenges with sound judgement in fast‑paced environments.
EDUCATION
University of Derby
Bachelor's Degree, Marketing and Advertising Management
SKILLS
ABOUT RIKKI ARYA
Results‑driven Area Manager with 7 years’ multi‑site leadership experience. Currently overseeing 5 branches, 40 colleagues and an 850‑vehicle fleet with full P&L accountability. Proven track record in growth (+13% YoY on‑rent), revenue (£12.7 million,+4.1% YoY), profit (£3.1 million,+14.8% YoY), cost reduction saved YoY), and customer experience (Customer Satisfaction Score 91/100). Recognised for turning around underperforming areas, consistently exceeding KPI’s, building high‑performing teams and deepening strategic B2B relationships to drive sustained commercial results.Ranked 5th of 215 Area Managers in Europe across growth, revenue, profitability, customer service and people KPI’s.Transformed an underperforming area from 157th to 14th of 215 through targeted sales leadership, operational improvement and team development.Consistent top‑tier performance as Branch and Area Manager; invited to elite reward events (FA Cup Semi‑Final, Europa League Quarter‑Final, Ascot, Cheltenham).Diversity Committee contributor: organised charity events and represented the business at Birmingham Pride, reinforcing inclusion and community engagement.
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