Riki Scott
Campaign Managaer @Kinaxis
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WORK HISTORY
Campaign Managaer @Kinaxis
CA
Kinaxis is a global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery.I am responsible for planning, organizing, executing and measuring efficient and effective campaigns and account-specific marketing programs. In this position, I play a pivotal role in developing plans that generate new prospects and advance existing opportunities to drive pipeline creation and acceleration for the sales team within their specific segments/target accounts and contacts.
EDUCATION
BrainStation
Digital Marketing
Capilano University
Bachelor’s Degree, Communication Studies
SKILLS
ABOUT RIKI SCOTT
As a highly skilled and experienced marketer with a proven track record of success in both B2B and B2C organizations, I possess a strong background in marketing strategy, demand generation, campaign management, and email marketing. With over 9 years of experience, I have gained expertise in planning, executing, and analyzing various marketing campaigns across multiple industries, contributing to millions in marketing-influenced pipeline.My proficiency in email marketing is unparalleled, as I have successfully strategized, built, and deployed email campaigns and automations using Maropost, Hubspot, Pardot, and MailChimp. I have also demonstrated my ability to manage customer acquisition, up-sell and retention campaigns, implement customer onboarding initiatives, and own go-to-market strategies for new software, partner, and product launches.I earned a Bachelor of Communication Studies from Capilano University and a Digital Marketing Certificate from BrainStation. With my passion for marketing, desire to learn, and keen eye for detail, I am committed to helping organizations grow and thrive. I am results-driven, detail-oriented, and always looking for new challenges to push me to new heights in the field of marketing.
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