Riham Abdelhakam
Sr. Marketing Manager | Expert in Full-Funnel Retail Marketing, Programmatic Media & Global Brand Strategy | Transforming Data into Actionable Growth
- Role
- Advertising Operations Manager at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Riham Abdelhakam
Strategic Marketing & Programmatic Leadership- Omnichannel GTM Strategy: Lead integrated, full-funnel marketing and go-to-market strategies across digital and traditional channels, including CTV, OLV, Display, and DOOH- Programmatic Media Orchestration: Expert in managing multimillion-dollar budgets across leading DSPs and SSPs such as Google Ad Manager, The Trade Desk, and MediaMath- Full-Funnel Digital Tactics:Performance Marketing: Directed large-scale SEM (PPC) and paid social campaigns focused on scalable growth and lead generation. Engagement & Retention: Executed comprehensive content strategies, SEO, and lifecycle marketing through email and mobile SMS- Data & Analytics Proficiency:Measurement & Attribution: Skilled in ad verification and complex tracking solutions, utilizing IAS, DoubleVerify, and MMPs like AppsFlyer. Insights & Visualization: Advanced expertise in Excel and Tableau to transform raw data into actionable performance recommendations for senior leadership- Technical & Creative Integration:Dynamic Asset Management: Directed creative trafficking using Celtra and managed high-volume tag implementation tags) for complex campaigns. Design & Web Foundations: Technically proficient in HTML, CSS, and Adobe Creative Suite (Photoshop, InDesign)- Cross-Functional Leadership: Trusted strategic partner known for collaborating with product, sales, and creative teams to resolve technical discrepancies and drive ROI.
Experience
Advertising Operations Manager
Apr 2023 — Present · Bellevue, WA, US
Education
Simon Fraser University
Digital Communications
Arab Academy for Science, Technology and Maritime Transport
MBA, Business
Skills
- Integrated Marketing
- Media Planning
- Sponsorship
- Online Marketing
- Online Advertising
- Digital Marketing
- Social Media Marketing
- Brand Development
- Product Marketing
- Direct Marketing
- Marketing Research
- Strategic Planning
- Commercials
- Market Planning
- Marketing
- Crm
- Brand Management
- Marketing Strategy
- Advertising
- Marketing Management
- Market Analysis
- Market Research
- Marketing Communications
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